Optimize images for the web

Faster images depend on file weight, dimensions, format, and efficient delivery.

Choose appropriate dimensions

Match exported dimensions to how an image will be displayed. Responsive image variants help smaller screens avoid oversized downloads.

Choose the right format

Compare WebP, AVIF, JPEG and PNG based on transparency, compatibility and image type. See our format guide.

Balance compression with quality

Inspect fine details and gradients at several quality settings rather than relying on file size alone.

Optimize loading

Reserve width and height to prevent layout shifts, and lazy-load appropriate offscreen images, but not a critical hero image.

Measure results

Use field measurements and relevant test devices. Explore planned compression workflows.